In The Plex – New Book About Google Released

Image representing Google as depicted in Crunc...

Image via CrunchBase

Google searches reveal much about us. A new book coming out later this month turns the table on Google, offering a revealing portrait of the company that’s become such a powerful force in how we use the Internet and access information.

‘In the Plex’ was written by Steven Levy, a technology reporter who says his latest work is ‘informed by a two-year deep dive into the company’. He reveals that when founders Sergey Brin and Larry Page were on the hunt for a chief executive they wanted Steve Jobs to take up the job.

 

He also described Google’s motto of ‘don’t be evil’ as ‘bulls**t’. The book looks at the company’s decision to pull out of China in 2009, nine years after the decision to make in-roads into the country. Hackers, believed to be state-sponsored, broke into Google email accounts so Mr Brin decided it was time to pull out of China. It was in the country that ‘the worst moment in Google’s history’ came about.

It looks like being a great read so why not check it out…

 

Enhanced by Zemanta

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>